Qualiver is vegetables commercial association of farmers and distributors and, while their products aren't fully organic, the whole farming process is green and sustainable.
The client wanted something that could represent the brand's concern with sustainability and social responsibilities, that inspired trust and reliability, so we came with the name “Qualiver” that is a combination of quality with “verde”, that means green in Portuguese. The tagline reads "Do campo à mesa", which translates to "From the farm to the table".
With this project we took a little further than just the logo and established the basic branding values to create a more solid identity.
I hope you like it the same that it was a pleasure to work on!
